20 April 2026

Ex-Grayling Board Director, Katie Eborall, has today launched Eborland Communications, a new agency specialising in work focused on leaving a positive and long-lasting impact on people.

Offering a range of integrated PR and comms services, Eborland will deliver strategic advisory and campaigns spanning Reputation, Crisis, Stakeholder, Community and Brand Engagement.

Eborall departed Grayling at the end of 2025 after a 14-year tenure, most recently as UK Board Director and Head of North, where she led clients such as M&S, Greene King, Nestle, First Bus, Leeds Bradford Airport, The Co-op Group, Cummins, Ardent Management and YO! on accounts spanning Retail, Transport, Built Environment, Hospitality, and Engineering and Manufacturing. Previously she held roles with Hatch Communications and Ptarmigan in Leeds.

Eborland launches with a number of clients, including start up social infrastructure and energy provider Infracare, and aims to help clients focus on creating a personalised, human-first approach to communications, while building an agency with a strategy cemented in long-term people commitment.

Eborall said: “We are in the business of people and all audiences, colleagues and clients are human first and foremost. I want to create something that brings that single-minded empathy to the forefront, to reach audiences on a level everyone can relate to, to do work that makes a difference to everyday lives and the world around us and that leaves a lasting imprint.

“Whether that’s essential transport that helps people to connect with opportunity, infrastructure that transforms places, revitalising high streets or energy that helps us to live more sustainably, there’s a human at either end of every interaction, and we serve to influence and enhance reputations person-by-person. Eborland exists to help clients never lose sight of the mission they have set out to deliver against, to hold themselves accountable to that through comms, and to use their relatability to tell their stories with impact, fairness and sincerity.”

Though at its basic level the agency name stems from Eborall’s own name, there is a bigger meaning behind the brand.

“Ebor comes from the old English word for yew tree, known for being long lasting and indestructible, while Land is a space where we act as grounded counsel for clients. Together, Eborland is an agency that believes consultancy can be a safe space for people to thrive, progress and be truly individual, while delivering work that has long term impact. This is the shared perspective we look for in our clients, so that we can leave a lasting imprint together.”

Eborall believes her integrated background supports the agency’s proposition: “Being able to look at the full consumer, reputational, political and societal picture is both efficient for clients in a challenging and disruptive market, and advantageous in helping complex businesses solve their challenges.”

Eborall is a known industry advocate for DEI. She has been Chair of PRCA Yorkshire & Lincolnshire since 2020, Membership Officer for Women in PR since 2024 and recently joined the Steering Committee for Break the Silence. She has a long-standing track record of mentoring with organisations such as Leeds Beckett University. In her role at Grayling, she was a founding member of the agency’s original DEI group and Parenting Employee Resource Group, and she was responsible at Board level for activating a range of inclusivity programmes, including with partners such as Lexxic, Creative Mentor Network and Creative Access.

She said: “I feel privileged to have the opportunity to start something from the ground up where psychological safety and individuality are at the core of the business. I’m from a working-class background and you don’t have to look far to find my views on supporting women and the barriers that exist in the industry – I’m pretty open with my views about driving change!

“Starting up my own agency not only fulfils a personal ambition, but also gives me a bigger platform to make a true imprint on the sector to become more equitable. True to the brand, Eborland will champion and lead on DEI issues in the industry, and we are already working on some exciting initiatives for H2 and into 2027, which will benefit the whole sector.”

Eborall will initially work with a range of partners on owned client projects and retainers, recruiting her own team as the consultancy grows.

To find out more about Eborland, visit www.eborland.com

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